The deal includes a significant new online presence for Bonnier. ScubaDiving.com hosts one of the largest online communities in the dive industry and will complement Sport Diver's ongoing digital initiatives.
"Scuba Diving is a perfect strategic fit for us," says Bonnier Corp. CEO
"F+W Media has made a strategic shift from traditional print publisher to integrated media company," said David Nussbaum, Chairman & CEO of F+
"Scuba Diving is a strong and respected brand," says
Scuba Diving and Sport Diver will now be aligned with The Undersea Journal, a publication Bonnier produces for PADI, the sport's largest certification agency, creating the new Bonnier Dive Group, which will fall under the Enthusiast Group.
Terms of the deal were not disclosed.
About Bonnier Corp.
Bonnier Corp. (www.bonniercorp.com) is one of the largest consumer-publishing groups in
About F+W Media, Inc.
F+W Media, Inc. (www.fwmedia.com) is an integrated media company with industry-leading magazines, books, events, digital and online properties in the fields of writing, fine art, outdoors, antiques and collectibles, and design, among others. The company's mission is to inspire, inform, and connect community. F+W Media, Inc. is owned by ABRY Partners, LLC.