In an effort to increase its market share of the lucrative scuba diving market, The Fiji Islands Visitors Bureau has teamed up with its industry partners and Sportdiver magazine to provide a comprehensive 12 –month “virtual destination tour” of its top scuba diving experiences .
Launched on August 4th on www.sportdiver.com the tour showcases the best in Fiji diving experiences around Viti Levu, Kadavu, Beqa Island, and Taveuni. It also outlines stunning scuba diving imagery, detailed descriptions of dive sites, testimonials, tactical packages, and current marine conservation programs in Fiji designed to protect Fiji’s unique marine ecosystems.
Regional Director Ili Matatolu described the program as “ a win win partnership that will increase Fiji’s visibility to this lucrative segment”. More information can be obtained from the Sport Diver magazine site at www.sportdiver.com or the Bureau’s website at www.fijime.com.
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