PADI Diving Society 2008 Member Handbook and Benefits Drive Underway

Member directory targets more than 175,000 dive enthusiasts.

PADI Dive Center and Resort IRRA Members and Sport Diver partners can participate in a simple, effective target marketing opportunity free of charge. The PADI Diving Society Member Handbook and Benefits drive is underway for 2008, and participants can sign up through 20 July 2007.

The PADI Diving Society Member Handbook is where Society members turn before making an equipment purchase or booking dive travel. By sponsoring a benefit in the Member Handbook, you'll reach thousands of potential customers – many of them recently certified divers – before they make a buying decision.

PADI IRRA Members and Sport Diver marketing partners are eligible for a free listing. Although dive center and resort listings make up the majority of booklet, there is a special section in the front reserved for dive equipment and accessory manufacturers.

Sponsoring a benefit is easy for PADI Dive Centers and Resorts. All they need to do is either choose from a list of suggested special offers or create a custom offer of their own. The sponsorship process takes less than 10 minutes to complete and all sponsors will have their store name and contact information published in the 2008 Handbook & Benefits Directory. All offers are also posted to an online benefits directory - available 24 hours a day at padi.com.

The 2007 Member Handbook and Benefits Directory includes more than $57,000 US in special offers and is a core benefit of PADI Diving Society membership. Industry sponsors for 2007 include:

• Manufacturers: SCUBAPRO UWATEC, Aqua Lung/ SUUNTO/SeaQuest, Mares, DUI, Oceanic and Sealife.
• Liveaboards: Peter Hughes and Broadreach.
• Travel: Choice Hotels, La Quinta Hotels, SeaWorld, AVIS, National, Alamo, and PADI Travel Network.
• Hundreds of PADI Dive Centers and Resorts: Offers are available in more than 60 countries including locations in Australia, Thailand, Fiji, the Caribbean, the Americas, the Red Sea, the United Kingdom, Europe, Russia and Africa.

Offers must be received by 20 July 2007 for inclusion in the 2008 Member Handbook. PADI Dive Center and Resort Members can sponsor a benefit via the Pro Section at padi.com. All other interested parties should contact Danielle Harris at danielle.harris@padi.com or by calling 800 729 7234 (US and Canada) or +1 949 858 7234, ext. 2356.

About PADI Diving Society

PADI Diving Society is a membership organization of more than 175,000 active divers and dive professionals. Member benefits include a subscription to Sport Diver magazine, a member handbook full of special offers on equipment, travel, PADI courses and other dive-related services, and a personalized membership card.