Friday, 11 May 2007

Seeman Sub to join Scubapro and Uwatec

Johnson Outdoors - owner of Scubapro and Uwatec - announced it is adding the popular German brand, Seemann Sub, to its portfolio of winning outdoor recreational brands.

The family-owned and managed German company was acquired from Robert and Ella Stoss. The transaction, which closed on April 2, 2007, continues Johnson Outdoors’ strategic focus on acquisitions that complement its businesses, have market-leading potential and strengthen long-term profitability.

Seemann Sub, founded in 1979, is one of Germany’s largest dive equipment providers, offering a complete line of dive gear for the price driven consumer. Over the next six months, the Company plans to relocate its existing SCUBAPRO® and UWATEC® business in Germany into Seemann Sub™ operations located in Wendelstein, Germany.

“Continuous innovation and strategic, targeted acquisitions are key to achieving our future growth vision,” said Helen Johnson-Leipold, Chairman and Chief Executive Officer, Johnson Outdoors. “Germany is the #1 dive market in Europe, and establishing a strong presence there is essential to returning our diving business to historic levels of profitability. As a result of this acquisition, overnight Johnson Outdoors has become one of the top three competitors in this important regional marketplace. The opportunity beyond Europe is even more exciting as we look to leverage the Scubapro global dealer network to expand distribution of Seemann Sub™ around the world.”

See their huge website for full range...

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