Thursday, 9 July 2009

PADI and The Underwater Channel Launch Video Alliance


NEW YORK / LONDON (July 2nd, 2009) - PADI and The Underwater Channel, which is powered by Babelgum, today announced a new partnership that will bring scuba diving and ocean conservation video content to a global audience on PADI (Professional Association of Diving Instructors) is the world's leading scuba diving organization and strongly supports oceanographic conservation efforts globally.

Kristin Valette, VP, Marketing and Communications at PADI Americas said, "We have had a successful partnership with The Underwater Channel for some time.  They share our commitment to diving and to the future health of the world's oceans. This distribution partnership with Babelgum, is both exciting for us and the dive community globally.  We are particularly proud to be associated with a range of compelling programming being produced and acquired by The Underwater Channel from around the world. These include exciting diving and other inspiring films about the importance of marine conservation"

The partnership will result in the showing of a new and already acclaimed film: THE DROP ZONE, which is sponsored by PADI, Body Glove and Sport Diver magazine.

The partnership will also illustrate the commitment Babelgum and The Underwater Channel has towards education and ocean conservation through the medium of web video. 

The Underwater Channel is powered by Babelgum, an established destination for high quality environmental programming and major independent film releases.

"The Underwater Channel partnership with PADI provides us with an exceptional ally in our efforts to inspire and fascinate people with the wonders of the world's oceans," said Nicholas Claxton, Founder and Managing Director of The Underwater Channel. "This is a relationship I have been nurturing together with Terry Cummins, Vice President of PADI Worldwide, for over 2 years and there is so much potential for us to work together as internet video comes of age as a multi-cultural communication tool. Distribution via is only one application of this alliance, and we are looking forward to working with PADI for a long time to come." will commence on during the month of June 2009 and will initially be featuring six Babelgum exclusive episodes of the thought provoking documentary The End of the Line.

About PADI:  Professional Association of Diving Instructors

PADI is the world's leading scuba diving training organization with full service offices for its' members and over 5600 Dive Centres and Resorts throughout the world. With more than forty years experience in the dive industry, PADI member services, training materials, and constantly expanding PADI eLearning programs let you experience scuba diving from nearly anywhere. Visit the dive industry's number #1 website: for a wealth of information about diving

PADI Worldwide and PADI Americas | 30151 Tomas Street | Rancho Santa Margarita, CA 92688 U.S.A. Office:+1(949) 858-7234

About The Underwater Channel

The is a free web TV channel dedicated to bringing the mysteries of the deep to the surface and communicating everything underwater. By bringing the experience of diving into people's homes through a dedicated web TV channel, The fulfils a 24/7 need for divers to pursue their passion and tempt "armchair" divers out of their seats and into the water. 
For further information on The Underwater Channel please contact:
PR and Marketing
Jill Jessop: Off +44 20 8334 1058; Mob. +44 77327 42621

About Babelgum

An integrated mobile and Internet content platform, Babelgum combines the full-screen video quality of traditional television with the interactive capabilities of the Internet, offering professionally produced programming on-demand to a global audience. Babelgum recently launched an original mobile application in the United States, UK and Italy that brings regionally tailored programming to smart phones (at present iPhones 3G, iPod Touch and Nokia N96, n95 and 6210) via 3G and WiFi. Babelgum's editorial focus is on music, comedy, film, urban culture, nature and the environment.
For further information on Babelgum please contact:

Babelgum's Press Office

Andrea Giannotti, Off. +44 20 7268 2490; Mob. +44 7825 892 640

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