Change in name for ROC

Change in name for ROC
10 DEC 2007

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Republic of Cappuccino (ROC) cafes located around Fiji will soon be known as Esquires coffee houses.

This follows a newly-established partnership between the locally-owned ROC cafes and a Canadian based investor.

“The change in name will be done sometime this Thursday or Friday,” says ROC managing director, John Philip.

Philip explains that the partnership deal is the best way to move the business forward.

“When we get together we will be stronger and this will be better for business,” he said.

Philip said he believes the partnership will help them benefit from the advanced point of sale system and Esquires ambitious nature.

“The Esquires coffee houses are rapidly growing and now they own a chain of hundreds of cafes around the world,” he said.

Philip stated that the ROC cafe has got a strong tradition of coffee and the Fijian market to offer its new partners.

Philip says they hope to run twenty cafes and kiosks in the next 5 years.

According to Philip, the upgrade maintenance of the ROC cafe has been going on for the past 2 months and they hope to put in the final touches by this Wednesday.

Philip said that they have invested $350 000 in the upgrade process.

The ROC cafe has already undergone some interior change in color, background settings and design.

Philip elaborates that the ROC cafe will still maintain its culture and continue to sell coffee drinks that have been profitable over the years while introducing some other drinks that are sold by Esquires.

The ROC cafes have been running in Fiji for nearly 10 years.