Wednesday, 5 September 2007



Digital underwater photography a major emphasis at DEMA Show 2007 in Orlando.

SEA&SEA dealers seeking key sales techniques and product knowledge for maximizing underwater photography sales and profits in their store should mark their calendars.

These highly informative sales seminars are hosted by professional photographers Andy Sallmon,, and Kevin McDonnell,, and are offered at no charge. Pre-registration is required and seminar information may be downloaded at

Dealers may also reserve space by providing account number, name of company, attendee name(s), and requested date via e-mail to or by calling Customer Service at (800) 482-2282.


Hosted by professional photographer Andy Sallmon

Updated and now in its 2nd year “From Pixels to Profits” was a sell out at DEMA last year. Come back and see what’s new and share in the success.

“From Pixels to Profits” is a step-by-step comprehensive approach toward creating an underwater photo-based retail, training and travel center in your dive store. All the essentials necessary will be discussed. At the end of the presentation Andy will share his latest insights on how to market and teach underwater photography classes, while tying them in to equipment sales and travel opportunities for your customers. Take the first step toward success and be our guest at this fun and dynamic seminar.

Date Time Location

Wednesday 10/31 2:30-3:30pm Convention Center # S220D

Thursday 11/1 2:30-3:30pm Convention Center # S220D

Friday 11/2 10-11:30am Convention Center # S220D

Saturday 11/3 10-11:30am Convention Center # S220D


Hosted by professional photographer Kevin McDonnell

Topics will include: All of the basics shop owners need to know in order to talk and sell digital underwater photography. This is a must-attend seminar for all those who currently sell underwater photography equipment in their stores, and especially for those who are considering opening an underwater photography center. Keep your customers happy by selling them a system that they will be able to use and enjoy. Know your product, know your customer - know what to say and what it means. Tips and cues that you cannot afford to miss - they WILL make the difference toward successful underwater photography sales!

Date Time Location

Wednesday 10/31 4-5:00pm Convention Center # S220D

Thursday 11/1 3:30-4:30pm Convention Center # S220D

Friday 11/2 11:30-1pm Convention Center # S220D

Saturday 11/3 11:30-1pm Convention Center # S220D

Since 1972, SEA&SEA has been the leader in underwater imaging technology. The company offers a complete line of digital imaging products ranging from compact point and shoot cameras to professional housings, strobes, and accessories. Visit for more information. SEA&SEA products are distributed in the United States and territories by Tabata USA,

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