Saturday, 21 April 2007

DEMA Recap From SeaLife Cameras

SeaLife introduces new Digital PRO Flash, repositions Reefmaster Mini and introduces new Logo during Orlando event.

Digital PRO Flash

At DEMA 2007, Sealife introduced the Digital PRO Flash – SL961, which replaces the Digital Flash – SL960D.

The Digital PRO Flash is compatible with any SeaLife camera as well as all other brands of digital underwater cameras. It also features a new AUTO mode setting, which automatically adjusts the flash brightness for the optimal image exposure. A variable power adjustment setting allows the user to manually fine-tune the brightness for the desired effect.

“The best underwater photographs capture a whole other world,” said Joe Ifi, SeaLife Cameras director of sales and marketing. “This flash enables the photographer many different options in both settings and uses thus making that other world so much more accessible.”

Depth tested up to 200 feet (60m), this flash has an effective underwater distance range up to about 8 feet (2.5m), which makes it one of the most powerful flashes available in the market. Its flexible, rubberized arm allows for a sure grip and easy aiming. The flash is operated by 4 AA batteries for approximately 100 flashes.

The SeaLife Digital PRO Flash includes a universal mount, an optical cable connection which attaches to any camera as well as a deluxe carrying case. The Digital PRO Flash has a suggested list price of $399.95 and MAP of $349.95.

New Pricing

As of November 1, 2007 SeaLife has repositioned its ReefMaster Mini and Ecoshot cameras, just in time for the Holidays. The ReefMaster mini will now have a Sugg. Retail of $279.95 and MAP of $249.95 while the Ecoshot will be at $229.95 Sugg. Retail and $199.95 MAP. Both cameras are in stock and available for immediate shipment.

New SeaLife Logo

SeaLife unveiled their new contemporary logo design October 31 at the DEMA show in Orlando, Fla. The new image was reflects the ever-evolving aspects of the SeaLife brand and identity in today’s modern digital world.

“We place great emphasis on making sure that our brand image and logo reflect our dedication to providing consumers with the latest digital technology,” said Bjorn Harms, Vice President of SeaLife Cameras. “This new look for SeaLife encompasses the multi-faceted aspects of our growing business.”

For more details, visit the SeaLife Cameras website at

Material posted and distributed through DiveNewswire

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