Friday 14 June 2013

Goodbye Air Pacific . . . Hello "Fiji Airways"

Yes, officially on June 27th in Fiji. It is exciting that after a 15-month journey, we can now be known as Fiji Airways across the globe.

The changeover represents an exciting future for the airline that is rooted in more than a 60-year history and service to the people  of "Fiji".

  • July 1st will commence the first commercial flight from LAX to NAN (Fiji). 
  • Fiji Airways will increase service from four weekly to six services weekly.  Three services on the A330-200 and three on the B747-400.  

In November Fiji Airways will receive the 3rd and final delivery of our A330-200 fleet.

By the end of the year the B747-400 will be retired and the service will increase to daily out of LAX with the A330-200.

“The official changeover date marks the official end of Air Pacific and the beginning of Fiji Airways. It is exciting that after a 15-month journey, we can now be known as ‘Fiji Airways’ across the globe. The changeover represents an exciting future for the airline that is rooted in our more than 60-year history and service to the people of Fiji”, said Aubrey Swift, the airline’s Acting CEO.

“At the heart of our airline’s new name and brand is the Fiji Airways’ brandmark, a striking new Masi design, created by celebrated local Fijian Masi artist, Makereta Matemosi. The brandmark symbolises the airline’s new identity and epitomises all that Fiji Airways represents. It is authentic, distinctive, and true to the airline’s Fijian roots. Fiji Airways will continue to be the country’s flying ambassador to the world, bringing the renowned Fijian hospitality to people across the globe.”

The changeover underscores the success of the airline’s turnaround plan, which started in 2010 and has culminated in reversing record losses and significantly growing passengers and revenue without increasing the size of the carrier’s fleet.

Schedule, product and service enhancements will be rolled out through the rest of 2013, along with the delivery of the third Fiji Airways A330 (and the retirement of the 747s). Thus, by the end of the year, the turnaround and brand transition will be complete.



Fiji Airways

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